Search Engine Optimisation

Optimizing your site on a regular basis is important to make sure it has a good position in the top search engines online. Search engine optimization, or “SEO,” is used for the purpose of getting your site as high up as possible on Google and other search engines. This generally means, as a result of SEO, that you will drive more traffic to your site. 

Here are 5 things you should know about SEO:

Get other sites to link to your website.

Links are key, and nowadays, more important than positioning your keywords in your website’s coding. Keep in mind that search engines place a lot of importance on the number of sites that link to yours. It’s not just quantity of sites, however, it’s quality. So the more respected and relevant the site, the better. And the higher the traffic that site gets that links to yours, the better.

Pay attention to your keywords.

Even though keywords aren’t the most important part of your website’s ranking anymore, they are still important nonetheless. You will want to include keywords in your domain name, meaning, keywords that are in the root of your URL itself. You will always want to include keywords in the meta description of your site, and meta keyword tags. Make sure your keywords are relevant to your site, however, because search engines will penalize you if you put in keywords that don’t have to do with the content of your site.

Make your web pages are content-rich.

Make sure your web pages have useful information on them and are content-rich. Search engines will reject pages that have no content and merely point to other pages.

Link back to yourself.

Internal links in your own site will boost traffic to your website. When you create new content, you should link back to your archives. And make the text search-engine friendly. This way, when people search for terms on your site, more pages will show up in the search results. But beware of linking excessively — you don’t want to turn your website visitors off.

Social media is key.

Distributing your website content over all of your social media channels will definitely drive up your website traffic, and the number of places where visitors will view your links.

Closing:

If you search online, you will find hundreds of tips and thousands of opinions on how to do SEO. But please don’t be intimidated by all of the noise, you don’t need to know everything at once, and even taking a couple of steps routinely, to improve traffic to your website, can have lasting effects.