Know who you are writing to
Organise the audience around their interests, relationship with your business and the messages they have asked to receive.
Email marketing
GO Email
Send messages with a reason to be opened.
Build an email plan around the people you want to reach and the next step you want to help them take. GO Email brings audience, content and follow-up planning together before the campaign setup is agreed.
Built around your business
A clear path from idea to action.
Give each email a purpose
Plan useful updates, introductions and follow-ups with one clear message and a relevant next step.
Map the follow-up
Outline when a message should be sent and what should happen after someone responds, enquires or asks to stop.
Review what matters
Choose the campaign questions and measures you want to review, such as engagement, enquiries and the quality of responses.
How to get started
Start with what matters most.
Describe your audience
Share your current list, how people joined it, your existing email tools and the communication you want to improve.
Shape the campaign
Agree the audience groups, message sequence, content and responsibilities for reviewing the emails.
Confirm setup and delivery
Review the selected tool, sending requirements, testing and delivery scope before a campaign is scheduled.
Good to know
Your questions,
answered.
Can you help with newsletters and follow-ups?
Both can be included in the discussion. Share whether you need regular updates, a welcome sequence or follow-up messages so the scope fits your audience.
Do I have to replace my current email platform?
Not necessarily. Start by sharing the tools you already use. The setup and any changes should be agreed after reviewing your requirements.
What do you need to plan my first campaign?
Start with your business goal, a description of the audience, how people joined your list and any existing email content. The sending setup and delivery requirements can then be reviewed.
Let's talk business growth
What would you like your next email to achieve?
Tell us about your audience, your current tools and the messages you want to send.
Email the teamOpens your email app · hello@gocommercially.com