01Turn a brief into work
Break the desired outcome into manageable tasks, required inputs and a clear definition of completion.
02Make ownership visible
Identify who is responsible for each part of the work and who needs to review or approve it.
03Plan around dependencies
Understand which content, assets or decisions must be ready before the next stage can begin.
04Build in useful reviews
Set checkpoints for questions, feedback and handover so the project has a shared rhythm.