Know your customer
Write down the questions, objections and buying triggers that appear in real customer conversations.
Business insights
Research
Understand the problem before choosing the channel.
Explore GoCommercially articles on marketing performance, customer behaviour and business growth. Use the reading to ask better questions about your own business, then check those questions against your own data.
Built around your business
Four useful starting points.
Review the journey
Look at how people discover your business, assess the offer and make an enquiry or purchase.
Separate signals from assumptions
Compare campaign activity with meaningful outcomes. A larger audience alone does not explain business growth.
Set a useful baseline
Record the time period, audience, channel and metric before deciding what to change.
Explore the library
Practical reading. Useful next steps.
Analytics and reports
Understand the role of website analytics in reviewing visitor behaviour.
Read the guideAvoid wasted marketing spend
Read the existing guide to common sources of waste in online marketing.
Read the guideAcquire new customers online
Explore the foundations of an online customer acquisition approach.
Read the guideHow to get started
Start with what matters most.
Choose a question
Start with a decision you need to make, such as which acquisition channel to prioritise.
Read & compare
Use the articles below to identify useful concepts, then compare them with your business context.
Record your findings
Write down the evidence, uncertainties and the next test. Give each test a measurable outcome.
Good to know
Your questions,
answered.
Is this original market research?
This is a curated collection of GoCommercially editorial articles. It is not a new survey or proprietary market dataset.
Are the articles current reports?
The library includes previously published articles. Check each article’s publication date and verify time-sensitive information before using it in a business decision.
How can I apply the insights?
Start with your own customer and campaign data. Use the articles to frame a question, then test the idea on an appropriate scale.
Let's talk business growth
Bring a clearer question to your growth plan.
Tell us what you are trying to understand about your customers or marketing performance.
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