01A brief with a purpose
Define the audience, message and action each piece needs to support before deciding how it should look.
02A consistent visual direction
Bring your logo, colours, typography and existing references into a shared direction for the work.
03Content and design together
Plan headlines, imagery and page structure together so the layout supports what customers need to understand.
04Formats ready to discuss
List the website sections, social creatives or campaign materials required, including sizes and handover needs.