01Ask at a useful moment
Identify natural points in the customer journey to invite honest feedback about a real experience.
02Give feedback an owner
Define who checks customer comments, who responds and how issues reach the person who can help.
03Respond with a consistent voice
Prepare a considered approach to thanks, questions and complaints while leaving room for a personal response.
04Turn comments into priorities
Look for recurring themes and share them with the team responsible for improving the experience.