01A clear sales process
Define the stages of your sales journey, what each stage means and who owns the next action.
02Customer context
Bring the information needed for a useful conversation into your CRM process. Keep contact details, requirements and previous discussions organised.
03Lead follow-up
Agree how new enquiries are qualified, assigned and followed up so your team knows what needs attention.
04Better handovers
Set a consistent way to share requirements and decisions between marketing, sales and delivery.
05Useful sales reviews
Review the status of open opportunities, blockers and next steps. Choose reporting measures that reflect your own process.
06Connected customer journeys
Consider how website enquiries, lead management and ongoing customer relationships fit together before selecting the setup.