01Define the outcome
Describe the result you need, the current challenge and what a successful handover should include.
02Identify the skills
Break the work into the relevant disciplines, from content and design to website and marketing delivery.
03Keep the brief connected
Bring business context, existing assets and decision makers together so the work has a useful starting point.
04Agree ownership and review
Set out who supplies information, who reviews the work and how questions and decisions will be handled.