In today’s highly competitive business landscape, the key to marketing success is the elimination of wasteful spending and effective targeting. Unfortunately, wasteful spending is a persistent problem in the industry.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
—John Wanamaker, a “pioneer of marketing”
People often say that marketing is expensive—but the issue is not the marketing itself, it’s what you do with the funds. Its actions such as hiring the wrong online marketing services, cutting corners, and failing to have a proven strategy that leads to wasted dollars. According to figures released by Rakuten, small businesses waste as much as 26% of their marketing budgets on the wrong channels and strategies.
The silver lining is that you don’t have to fall victim to wasted ad spend. When conducted properly, marketing is a cost-effective way to drive your business forward. And realizing a good return on marketing investment starts with partnering with the right people.
Here’s how GoCommercially Business Growth Platform can help ensure your marketing budgets are not wasted and you attain the marketing ROI you desire.
Platform: Modern technology has opened up novel ways for marketers to reach their target audience—and the GoCommercially Business Growth Platform is one such solution. We provide all the platforms, tools, and software to ensure maximum ROI. As a cherry on top of the cake, GoCommercially is designed to learn and adjust to your brand’s progress—meaning it will only get better and more effective with time. Aside from improving your return on marketing investment, this also facilitates the scalability of your business.
Professionals: A digital marketing professional knows what is needed when it’s needed, who needs it, and how to implement it! We offer marketing and technology experts on-demand to facilitate your sustained business growth. This allows you to focus on running your business—while having the peace of mind that your marketing budget is being put to good use.
Processes: The competition is becoming fiercer—especially for small businesses. The traditional “spray and pray” approach no longer works. As a business owner, you need to adjust to processes that actually work—drawing on the best practices in the industry and emerging trends. This includes knowing where your customers hang out on the internet, leveraging consumer data to guide your campaigns, and geo-targeting, among other processes that maximize the return on marketing investment.
Audit: For your business to enjoy sustained growth, you must ensure your marketing efforts are on track. You need to promptly identify any issues in your marketing plan that could prevent your business from reaching its goals. This calls for an audit! GoCommercially Business Growth Platform offers insight into the position of your brand—helping you save some serious dollars. When you know what works, you’re in a better position to invest your money wisely—and hence improve your marketing ROI.
Wasted spending has always been an inherent problem with marketing. A realignment of your marketing strategy—in which you only pay for outcomes you set—is the only solution to improving your marketing ROI and facilitating business growth.
GoCommercially Business Growth Platform houses all your marketing and business growth needs in a single platform. To learn more about how GoCommercially Business Growth Platform can improve your return on marketing investment, request a free trial today. Seeing is believing!
Reach out to GoCommercially today for more information on how we can facilitate nonstop business growth. This is where your journey to conversion rate optimization and business growth starts!
