A major consequence of the COVID-19 pandemic has been a shift in how business is conducted. This is from both perspectives, with clients and owners both adapting to the new normal. Social distancing directives mean e-commerce has cemented itself globally thanks to the surging demand for online and ‘contactless’ service delivery. Traditional business has simply been unable to cope.

The effects of the pandemic and the ensuing response from countries worldwide have been devastating. The blow-back has been non-discriminatory, affecting small and larger business establishments alike.

Email marketing has ruled the world since its inception but has stalled as new marketing formats have become popular among e-commerce marketers. Email Marketing is a marketing channel where a company sends emails with promotional material to people who sign up for their email marketing campaign.