Small businesses globally are experiencing an unprecedented downturn in business. With the countermeasures and guidelines put in place to fight COVID-19, good business has become hard to come by. In lockdown, physical stores have seen a sharp decline in foot traffic. Some government directives have caused some businesses to shut down completely. A reduced number of clients means reduced sales, which makes sustainability difficult for small businesses.

Here’s a one-question interview: When was the last time you went to the second page on a Google search?

A lot of people barely do. That is why the results on the first page enjoy the lion’s share of traffic. Taking this into consideration, increasing your organic reach mainly boils down to one thing

Whether positive or otherwise, there is no denying that social media has had a part to play as the world battles the pandemic. The original intention of the various social media platforms has seen a radical shift year-on-year, from personal space to an online marketplace.

Instagram is a great platform for marketers and entrepreneurs, and its growth shows no signs of slowing down.

social marketing is an established business practice, but integrating this practice with the social aspects is critical today. Traditionally, the use of social platforms is not considered as important as other forms of communication such as email, SMS, and social networks.

Most of the new businesses have question why social media is important for my business?

Social media has become one of the most powerful channels for brand promotion and communication with a target audience. Social media platforms allow companies and personal brands to spread the word about their values and products (or services) to prospective customers, spark their interest, and start interacting with them on a more personal level.