Here’s a one-question interview: When was the last time you went to the second page on a Google search?
A lot of people barely do. That is why the results on the first page enjoy the lion’s share of traffic. Taking this into consideration, increasing your organic reach mainly boils down to one thing:
Search Engine Optimization.
Organic reach refers to the number of people that see or find your content without you having to pay for ads or distribution. As pertains to social media marketing, it is the number of unique people/ accounts that have seen your post once. For a website, this depends on online visibility.
The higher your site rank, the more people you reach. The question thus becomes, how do you ensure you have a high-ranking website?
Various factors determine how high a website is ranked. You should first ensure that your website has:
Fast Loading Times: The online space is cutthroat. You hate slow-loading pages as much as anyone else so there is no excuse for have a slow-loading website. Users are prone to leaving a website if it does not load within the first few seconds. This sends a negative message to search engines and affects SEO. Pages should be optimized for both PC and hand-held devices. Find the perfect balance between image size and quality.
Easy Navigation: Whatever is on your website is irrelevant if visitors cannot work out how to navigate your site. The navigation should be intuitive and easy enough. This does not mean boring. A frustrated visitor will not visit the site again.
A Responsive UI: Your website should be able to adapt to whatever device it is being accessed on. Most internet use nowadays is facilitated by mobile devices. Your site should be responsive and usable on various aspect ratios and screen sizes.
Great Content: Great content will keep visitors flocking to your site, which is a great indicator for search engines. Engaging content will keep users on your site for longer and is in itself a great way to organically expand your reach. Two birds, one stone.
Organic Keywords: Organic keywords are the cornerstone of a good SEO strategy. Carefully picked and placed keywords will give you online visibility and greatly increase your reach.
Metadata: Having alternative text for your images, as well as carefully worded titles and descriptions goes a long way in Search Engine Optimization. A Google Image search of related content will pop you right up there with the first results.
Optimized URLs: A URL can tell you about the content of a webpage before you open it. This may make you open it or not open it. Carefully wording your URLs with strategic keywords is, well, strategic. Optimized URLs have a role in SEO and help with how high your page is ranked.
A Meaningful Domain: Your domain should communicate what your brand is about.
All these components, if done right, greatly improve the SEO of your website and your organic reach.
Google Business is a great tool for having searchable information about your business online. This includes images, locations, opening/closing times, and contacts. Google searches about products or services you offer will return businesses as well and yours should be one of them.
Social Media
Social media is a great way to increase your organic reach. A good social media presence involves customer engagement and constant updates. A loyal online following will have your business reposted, retweeted, and shared, exposing you to a much wider audience than you could have attained by yourself.
The number one goal for any website is sustained high traffic. In today’s crowded online space, it seems difficult to achieve. However, with the correct practices and the best tools on the market in your corner, the world is yours.
These tools, such as GO SEO, are the not-so-secret weapons for achieving that high SEO rank and the traffic that comes with it. It not only focuses on Google but on all popular such engines to always make you visible to your global audience. Boost your organic reach with GO SEO today!
Reach out to GoCommercially today for more information on how we can facilitate nonstop business growth. This is where your journey to conversion rate optimization and business growth starts!
