The fact that social media platforms are used by millions of users worldwide makes social media marketing a necessity for any business. Facebook in particular has embraced businesses and makes it possible to use the following methods to get more reach.
Ads are a huge part of social media marketing. Knowing your target audience is important when creating an Ad and Facebook ads are no different. Appealing to your target audience should be front and center in any decision made. In the Facebook Ads Manager, create a new campaign, indicating the objective as ‘increasing conversion on your website’. Facebook helps define your target audience as accurately as possible with about 50 filters. These filters either fall under Behaviors, Interests, or Demographic.
Facebook Ads in Digital Marketing
With an active user base of over 2 billion, Facebook is second to none. It is not hard to fathom the impact Facebook has had on digital marketingas a result. Understanding how Facebook works, the demographics, possible reach, and the pricing form the core of any digital marketing strategy. For instance, statistics show that:
1.6 billion people worldwide are connected to at least 1 small business.
There are 1.66 billion daily active users.
Half of Facebook ad revenue is from the US and Canada
The highest traffic is on Wednesdays and Thursdays
Facebook Stories have 300 million viewers daily
With statistics like these at hand, digital marketing is as effective as ever – and as far-reaching as possible. Ads remain the best way to get leads on Facebook.
Some more tips to get more Facebook leads include:
Messenger has slowly become robust enough to feel like its own platform, with a separate app to boot. Visiting a business page on Facebook is guaranteed to open a messenger pop-up, which offers the primary interaction method with clients. It is an avenue for social media marketing. Depending on the demographic, there is a much higher chance that your message to clients will be read on Messenger as compared to email.
The more people that read your message, the more potential clients you get.
Contests and Giveaways
Even though netizens love free things, choosing the right kind of prize is important. Aligning the prize with your brand or product offerings is important for leads because the participants will at least be interested in what you have to offer. Giveaways are great ways of reaching new audiences.
As part of the requirements, visiting, liking, and sharing will get you seen by more people. Each participant essentially becomes an advertising board for you. It is social media marketing in another form. Giveaways also enhance consumer loyalty, making them more likely to recommend your service to friends and family.
Contests can be advertised or you can let or spread organically, from your existing audience onto newer leads.
Free content is always welcome. You can choose to have collections of your content as e-books. You can then email-gate (facebook-gate) using this content. Email-gating is when visitors have to enter their email address in order to have access to content that is of interest to them.
You can have them share a post or like your page to gain access to the e-book. The e-book itself can be a way to get more leads. To get an even wider reach, you can have an ad for the free e-book, with the same CTA to gain access.
For maximum conversion, make sure you talk about the benefits and value of the content.
Let Your Digital Marketing GO Social!
With all that information and statistics in mind, it might be difficult to efficiently manage all your social networks. The good news is, the GO Social platform is all about handling social media for your business.
GO Social platform handles the generation and posting of your content, as well as carrying out the analytics. It is easy to use and greatly streamlines your workflows, saving you time to focus on other business matters. With GO Social, you get increased engagement with your leads and reporting to analyze how your social media marketing strategy is doing! GO Social here!
Reach out to GoCommercially today for more information on how we can facilitate nonstop business growth. This is where your journey to conversion rate optimization and business growth starts!
