Select search engines
Add keywords to check rankings
Connect Google Analytics (ranking + traffic + social engagement)
Keyword Research
Get a smart list of relevant keywords to optimize your site for. The Keyword Research tool will suggest the most effective keywords that may bring visitors to your site. You can also see keywords your competitors seem to be optimized for and the keywords that already work for you.
Internal Links Optimization
Know how search engines understand your site theme. Search engines will read your internal link structure in two ways. They use internal link texts to understand what a site is about, and they see what pages have the most links pointing to them, which helps them decide what the most important pages of a site are.
Technical Audit
Make sure you fix broken links before your site visitors strike them. The Technical Audit tool keeps a sharp look at any crawlability issue that may wreck the usability of your site. By the way, search engines love crawlable links too.
SEO Analysis
Exploit opportunities to rank higher and get more targeted traffic. With the SEO Analysis reports, you will get advice on how to fix all found SEO issues and be sure that your site is mobile-friendly. You can quickly improve your site's position on the search engine results pages.
Sitemap Generation
Get your site indexed quickly. Create and submit an XML sitemap for your site in two clicks. In the Sitemap Generation report, you will see when Google, Bing and Yahoo! bots last visited your site.
