01Audience planning
Organize the customers and subscribers you intend to contact, with clear list sources and useful audience groups.
02Campaign content
Prepare newsletters, product updates or service messages with a focused subject, helpful content and a relevant call to action.
03Follow-up journeys
Map welcome and nurture sequences around customer actions, and agree the timing and conditions before configuration.
04Campaign review
Review delivery, clicks, replies and relevant business outcomes so the next campaign is informed by what recipients actually do.