What is a backlink and why it is so important to get quality backlink pointing towards your website to rank first on the google search page? First, let us understand what is a backlink? A backlink is a link from other websites pointing towards your website. Links are like votes, the more votes you get, the better. But not all links are equally treated.
A quality backlink is a link form trusted or popular websites like magazines, Newspapers, Local directories, Government, and Educational websites pointing back to your website. If a popular website links to you that automatically makes you popular, so that means you are popular by association. Think about it this way if a celebrity talks about you then suddenly you are famous too. The more quality backlinks you have the more trustworthy you will look in the eyes of search engines and that is what you want, isn’t it?
1. Build Links from podcasts:
Become a guest on as many podcasts as you could and get tones of traffic & quality backlinks.
2. Guest Post:
It is the most popular way to get backlinks and guest posts powerful if you approach it the right way.
3. Infographics and videos:
People love to watch videos or infographics. Create interesting videos and infographics by using a free tool like Canva or Photoshop. You can reach out to people asking them to embed them or send a link back if they are relevant and useful.
4. Expert Roundups:
Expert roundups are basically when a website will post a piece of content that lists a bunch of people or experts in a certain industry talking about a specific topic and they will be credited with a backlink to their website.
5. Reciprocal Link Building:
It means you are giving something away to someone to get something back from them, I mean links in this case.
6. PR Link building:
Public Relations can work better because a lot of press and publication and news websites are authoritative. Your website can be highly benefited by having links from these websites through PR. One way you could do this if, for example, your business during the pandemic is giving important products for key workers. You can then reach out to news outlets and say my company has been doing XYZ we love you to write a story and link to our website.
7. Resource Link Building:
Let’s say you have got a website about keto fitness and dieting. You have got a resource that is a Keto calculator and you go on to a website that shows guides to having a keto diet, etc. You realized that they don’t have a keto calculator in their posts. You can approach them and say that your post doesn’t have a keto calculator and adding it to your content can add great value to your readers. You can tell them you have got the resource that they can add to their content and in return, you get a link.
8. Outdated Content:
There are tones of outdated content available on the web. You can reach out to websites that have fairly old content and can tell them you have fresh content about that topic which they can use of a backlink to your website. You can tell them the benefits of fresh content and how it can add value to their readers, which is relevant to the present time.
9. HARO:
Help a reporter out this platform is free for you to sign up and there are plenty of journalists, a bunch of highly authoritative publications who are looking for sources when they are writing content. You can contribute to their content to get backlinks in return.
10. Directories:
The directories that can help your SEO and getting links all the one that is specific and relevant to your industry. I mean that you don’t want to be put on directories, which are generic, random, and cover a wide range of industries because the links you are getting from have to be relevant to your business or your website.
11. Broken Link Building:
The reason link building is so valuable because it’s not good for websites to be linked 404 on their web pages. The way to approach link building is to go to the website owners and identify that there is a problem with their page and say that they are linking to something that isn’t there. If you have a substitute piece of content that can easily be inserted, you can get a backlink in return for your content.
So which technique are you gonna try today? Are you gonna try HARO or are you looking for guest posting?
Well, let me know by leaving a comment below. Use these techniques to build powerful links that will help your website gain more authority and traffic.