Conversion Rate Optimisation With Chatbots - Demystified
The Internet has modernized our world—creating opportunities for online businesses to pitch their offers to an increasingly large online population of over
4.5 billion people. But even as more and more individuals/business owners embrace the online world, one common problem persists – website conversion.
Conversion rates are the lifeblood of any company! Businesses invest countless hours, effort, and money into developing remarkable products and attracting traffic. But all this is useless if you can’t convert the leads into paying customers.
The primary goal of any digital marketing campaign is to get people to subscribe, buy your offering, or perform a desired action. For this reason, having a good conversion rate optimization (CRO) strategy is the underpinning of high sales volume.
This begs the all-important question: how do you increase website conversion rates? One proven way of reducing lead leakage and driving sales is by leveraging the power of chatbots.
How Chatbots Can Increase Website Conversion Rates?
Noticed the increasing number of chat icons on the lower right corner of most websites today? This is a testament to the unprecedented adoption of chatbots into different business models. In fact, industry statistics show that chatbot technology will account for up to 85% of customer support engagements in 2020—and over $110 billion in sales by 2023.
Here are some benefits of using some of the best chatbots for websites:
Rapid Response:
A typical user visits a landing page or website looking for a solution to their needs or problems. They may either comb through your website or use your search function. Customer service chatbots eliminate this hassle by providing a relevant and instant answer. This allows you to convert faster—mitigating the risk of lead leakage.
Customer Service:
According to a survey by IBM, nearly 7 in every 10 Millennials turn to online sources for customer support—rather than interacting with in-store staff. This shows that the need for customer service chatbots is only going to increase as new generations come to age.
Personalized:
As much as they are AI-powered, some of the best chatbots for websites are programmed to be personal. This includes polite welcome messages—similar to a warm reception by a salesperson. Unsurprisingly, 27% of online users have a hard time differentiating live customer support representatives from chatbots.
Cost-Saving:
According to data released by McKinsey, chatbots could help reduce business costs by up to $23 million.
Buying Decisions:
HubSpot claims that approximately half of the online consumers are willing to make a buy decision after interacting with a chatbot. This directly translates to improved website conversion rates.
Go ChatBots – Conversion Rate Optimization Services
Done right, chatbots can increase your website conversion rates! But to deliver the results, you need to leverage the best chatbots for websites and find the right use. This is where specialized conversion rate optimization services such as GoCommercially come in.
GoCommercially Platform as a one-stop solution for a business. From helping in lead generation, search engine optimization, driving social media campaigns, to website optimization—we have a thorough understanding of everything your business needs to get to the next level.
Our GO ChatBots are specifically designed to help deliver better customer experience, improve your business productivity, increase conversion rates, and drive sales. They make use of natural language to make communication organic and personal, respond instantly, and facilitate a seamless customer experience.
All digital marketing campaigns should be designed with the goal of getting people to buy your product, sign up for your service, or otherwise take the desired action. One effective way of achieving this and reducing lead leakage is by using chatbots on your website. Chatbots can interact with leads in real time, provide personalized interactions, and save you money compared to traditional customer service methods. To get started using chatbots for your business, opt for GO Chatbot. Our team will help you create a customized bot that meets all of your specific needs and goals.
Reach out to GoCommercially today for more information on how we can facilitate nonstop business growth. This is where your journey to conversion rate optimization and business growth starts!
