MAKE THE MOST OF NETWORKING OPPORTUNITIES

Networking is an effective way to meet customers, prospects and potential business partners in an informal setting. Local business networks provide opportunities to build local contacts, while trade shows or national exhibitions can help you network with a wider audience. Joining an industry or professional association may open up business opportunities with other organization members.

Meet local customers – Networking can supplement your marketing and social media campaigns and help build relationships with local customers. Look out for local business networks, Chambers of Commerce or local exhibitions and trade shows. You can make a greater impact by offering to make a presentation on a topic of interest to the audience.

Join a trade association – By joining a trade association or professional institute, you may find that membership opens business opportunities. Association websites list members, with brief details of their business. Customers searching for a local supplier may prefer to deal with an association member that has professional or industry approvals or accreditations.

Network with business partners – Local branches of trade associations or professional institutes give you the opportunity to meet companies in a similar business, as well as potential business partners. You can find details of local events on association websites.

Attend exhibitions – Exhibitions bring together customers and suppliers and this can help you reach a wider market. If you don’t take a booth, you can participate in networking events or conferences linked to the exhibition.

Prepare for meetings – Networking events can open important business opportunities, so it’s important to be prepared for them. You can announce your participation on social media or on your website. You should take business cards and any other relevant information to the event. Where possible, capture contact details of people you wish to follow up.