Convenience is everything online. Easier and faster are always seen as better. The ease of communication with your business is now a make-or-break feature. Slow responses from customer support lead to bad reviews even with great products. The online community is spoiled and wants instant answers and responses. No one wants to leave their details in the ‘contact us’ form and hopefully get a response. No one wants to call. No one wants to send an email and get a ticket number anymore.