Everyone has had to adjust during COVID-19. Working from home has become the new norm. Staying indoors is advised. Consequently, there has been a major shift in the workforce and how businesses operate. Businesses have had to adapt to the lack of walk-ins and lack of viewership for traditional advertising media like billboards. Those that had a semblance of an online presence have taken it in stride and have had to ramp-up up their online efforts. Those that did not are suffering. Here’s why.

Nowadays, it is not nearly enough to just have a good product. It is still important but getting potential buyers to your online store is vital. When it comes to e-commerce and e-commerce marketing, SEO is king. You would be right to ask, ‘Why not just pay for ads?’. Well, because a lot of online users ignore them.