Email marketing has ruled the world since its inception but has stalled as new marketing formats have become popular among e-commerce marketers. Email Marketing is a marketing channel where a company sends emails with promotional material to people who sign up for their email marketing campaign.

This guide will tell you what email automation is, what you can use the best email automation tools for, and how to make better use of your email list. In this section, I will introduce you to some of the most common tasks in email automation that I use today.