Articles by Carol Randhawa

A major consequence of the COVID-19 pandemic has been a shift in how business is conducted. This is from both perspectives, with clients and owners both adapting to the new normal. Social distancing directives mean e-commerce has cemented itself globally thanks to the surging demand for online and ‘contactless’ service delivery. Traditional business has simply been unable to cope.

When it comes to factors that influence and ultimately improve your site’s SEO ranking, having quality backlinks is among the most important. Having them marks your site as useful and valuable. The keyword here is quality because it’s easy to get backlinks via shady means from equally shady sites. This harms Search Engine Optimization.

Small businesses globally are experiencing an unprecedented downturn in business. With the countermeasures and guidelines put in place to fight COVID-19, good business has become hard to come by. In lockdown, physical stores have seen a sharp decline in foot traffic. Some government directives have caused some businesses to shut down completely. A reduced number of clients means reduced sales, which makes sustainability difficult for small businesses.

At no point does a business conclude that it has enough customers. The drive to gain more market share and increase the customer base is ever-present. With that objective already in place, the task thus becomes finding ways to acquire more customers. These methods can be organic or otherwise. It is a completely different ball game when comparing online and traditional customer acquisition methods. Digital marketing and the social media marketing subset are as important as they have ever been. They form a pivotal part of any business strategy.

The fact that social media platforms are used by millions of users worldwide makes social media marketing a necessity for any business. Facebook in particular has embraced businesses and makes it possible to use the following methods to get more reach.

Everyone has had to adjust during COVID-19. Working from home has become the new norm. Staying indoors is advised. Consequently, there has been a major shift in the workforce and how businesses operate. Businesses have had to adapt to the lack of walk-ins and lack of viewership for traditional advertising media like billboards. Those that had a semblance of an online presence have taken it in stride and have had to ramp-up up their online efforts. Those that did not are suffering. Here’s why.

On the fence about creating a business website? Well, you shouldn’t! Having a website is more of a necessity than a luxury in the current business landscape. Consumers behaviors have changed over the years to adapt to technological advancements. We’re living in a digital age—and you cannot afford to be left out.

Here’s a one-question interview: When was the last time you went to the second page on a Google search?

A lot of people barely do. That is why the results on the first page enjoy the lion’s share of traffic. Taking this into consideration, increasing your organic reach mainly boils down to one thing

Recent times have been tough, especially for small businesses. Fortunately, there seems to be some saving grace for them. The online space is proving to be the only necessary marketing platform for small businesses, especially during COVID-19. Digital marketing is now essential for rebuilding and surviving, even amidst current hardships. This is why.

Nowadays, it is not nearly enough to just have a good product. It is still important but getting potential buyers to your online store is vital. When it comes to e-commerce and e-commerce marketing, SEO is king. You would be right to ask, ‘Why not just pay for ads?’. Well, because a lot of online users ignore them.

Whether positive or otherwise, there is no denying that social media has had a part to play as the world battles the pandemic. The original intention of the various social media platforms has seen a radical shift year-on-year, from personal space to an online marketplace.

The way businesses approach digital marketing is evolving at warp speed—and it’s important to leverage the best tactics and tools that will deliver results. Small and large businesses are scrambling for the consumers' attention in digital channels.

The effects of the pandemic and the ensuing response from countries worldwide have been devastating. The blow-back has been non-discriminatory, affecting small and larger business establishments alike.

In today’s highly competitive business landscape, the key to marketing success is the elimination of wasteful spending and effective targeting. Unfortunately, wasteful spending is a persistent problem in the industry.

Convenience is everything online. Easier and faster are always seen as better. The ease of communication with your business is now a make-or-break feature. Slow responses from customer support lead to bad reviews even with great products. The online community is spoiled and wants instant answers and responses. No one wants to leave their details in the ‘contact us’ form and hopefully get a response. No one wants to call. No one wants to send an email and get a ticket number anymore.

In the modern world if you’re a Business Name for acceptance in any industry you need to be a part of the online world which comprises Website Page and Social Media Handles.

If you’re running through this article you must have heard about PPC somewhere or you are just about to use PPC for your business and you need a brief note about it, so my dear friend you’re about to learn every basic thing about the Pay-Per-Click Model.

Handing over the company websites for development to the Digital marketing agencies is kind of common nowadays. The reason for the same is the Professional pattern of developing websites by which the agencies divide their work into different departments. Content Writing and Designing are two major parts of the departments and website development is without any doubt relying on them.

Getting organic traffic on the website with the use of Search Engines is the best way to grow your website. Though, the number of clicks you’ll get depends on how high your article ranks.

A chatbot is a software with artificial intelligence (AI) that simulates a conversation using natural language. Chatbots are programmed to interpret the context of a conversation and answer questions using Natural Language Processing (NLP)

Instagram is a great platform for marketers and entrepreneurs, and its growth shows no signs of slowing down.

In today’s marketing world, we embed many powerful SEO tools in many of the powerful SEO tools. Most of them can be very beneficial, but often come at a price, but there are some tools that smart marketers can use to support the tasks that are needed on a given day.

Google Analytics it provides important insights into the visitors to a website, and while many beginners find the operation of complex and tricky, it can be easy for experienced users.

This process includes all the measures you can take to ensure that your websites appear at the top. An important part of the optimization process is to place your keywords directly in the trend.

Many people dream of entrepreneurship, but before the Internet, it was difficult to start a business and sell products online. Now, with time and effort, building an e-commerce site is available to all.

Email marketing has ruled the world since its inception but has stalled as new marketing formats have become popular among e-commerce marketers. Email Marketing is a marketing channel where a company sends emails with promotional material to people who sign up for their email marketing campaign.

For optimizing your e-commerce site, there are many ways to go and many problems to face along the way if you don’t use the right SEO techniques. Some important SEO tips that will help you increase organic traffic to your site.

social marketing is an established business practice, but integrating this practice with the social aspects is critical today. Traditionally, the use of social platforms is not considered as important as other forms of communication such as email, SMS, and social networks.

As an expert in SEO or search engine optimization, I know that the right SEO can make or destroy your online business. Let’s start with a basic understanding of how SEO affects the ranking of websites.

Some sectors of the economy, such as e-commerce, have experienced a boom in sales during pandemics, and there are many companies that have been hit hard as a result of these circumstances.

The world depends on search engines like Google, Yahoo, Bing, Baidu, and others to provide answers to the many questions of life. Google is the most popular search engine by all measures, but there are Yahoo and Dmoz and there is automated crawling for every search engine.

This guide will tell you what email automation is, what you can use the best email automation tools for, and how to make better use of your email list. In this section, I will introduce you to some of the most common tasks in email automation that I use today.

Those who have slept in recent years may not have seen it, but bots and artificial intelligence (AI) are the next big thing. Artificial intelligence is a tremendous opportunity for businesses and users to improve their efficiency, develop new ideas, and take the next step in the transition to a digital enterprise.

Email marketing has the potential to be used, reported, and used in a variety of different ways, from direct mail to social media to email marketing. Then you don’t need an entire marketing department to run an effective email campaign.

We have talked a lot about this recently, but many people are still in the dark about how marketers will benefit from automation. We hear a lot about marketing automation in passing and often leave unspecified details of how they will help marketers now.

What is a backlink and why it is so important to get quality backlink pointing towards your website to rank first on the google search page?

Most of the new businesses have question why social media is important for my business?

Leading website designers from Vancouver analyze the biggest problems with e-commerce websites and the best solutions for them. This resource that you can read patiently is to really guide you through the steps to succeed in e-commerce and avoid the big reasons e-commerce websites fail.

How Content Marketing Evolved in the Previous Decade and Growing in Upcoming Decade

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Yo ,

What’s this mistake 87% of marketers make?

Reinventing the wheel!

I used to think you had to be really creative. But guess what? There are so many smarter people already doing what you’re doing!

So to be successful in this game, learn from the best. Learn from someone who’s grown a business in a way you admire — not by pandering, sending out 90% discounts, or posting on random internet forums with excited "tips" — but someone who’s calmly and methodically grown a multimillion-dollar business that you respect.

What is SEO? And should business leverage an SEO service? In its simplest form, SEO (Search Engine Optimization) refers to all actions that are aimed at improving the position of your website on search engines such as Google.

Ranking high on Google is the pinnacle of any online business’s marketing campaign. It significantly improves visibility and overall searchability of your website—among other game-changing benefits.

Social media has become one of the most powerful channels for brand promotion and communication with a target audience. Social media platforms allow companies and personal brands to spread the word about their values and products (or services) to prospective customers, spark their interest, and start interacting with them on a more personal level.

When your business is growing, you need to maintain high levels of productivity and make the most efficient use of your resources. Business software from the cloud can help employees automate routine tasks and work more efficiently. You can use collaboration tools such as video conferencing to reduce the time and cost of travelling to meetings and speed up progress on projects.

Keep track of sales / marketing / tele calling employees working from home

Get insights into the productivity of your teams

Keep your data safe while WFH is in place

Perform eKYC remotely?

Bring down authentication time from days to a matter of minutes

Track phone calls/meetings/messages

Set up internal notifications and escalations

Cashflow Management & Pipeline Monitoring

Referral marketing can be an important way to grow your business. You can work with companies in complementary businesses by referring customers to them and asking them to refer their customers to you. You can also ask satisfied customers to share their views on your product or service, or recommend your business to a colleague or friend. In some cases, people may recommend or refer your business at no cost, but an incentive may produce better results.

Networking is an effective way to meet customers, prospects and potential business partners in an informal setting. Local business networks provide opportunities to build local contacts, while trade shows or national exhibitions can help you network with a wider audience. Joining an industry or professional association may open up business opportunities with other organization members.

Facebook, Linkedin, Twitter and other social media are important channels for communicating with the market and monitoring attitudes to your business and your competitors. You can use these channels to showcase your products, introduce your team, post content and keep customers updated on developments in your business. Maintaining a presence on social media helps you reach prospects that may be searching for information on the products or services you offer.This summary will show on Blog list page

It’s very easy to overlook marketing and business development when you’re busy running a growing company. But, if you don’t spend time on marketing, you could find revenue sources drying up further down the line. So, it’s important to set aside a specific period each week for marketing. If you have employees or partners in the business, allocate responsibility for business development. That way, it won’t fall through the gap.

You have a marketing plan; now it’s time to put it into action. From your initial research, you can plan and budget for activities that will help you reach the type of consumer or business customer most likely to buy your products. It pays to prioritize the “low-hanging fruit” – the easy targets who are in your area or who have obvious problems your product or service can solve.

Your business strategy should always satisfy the legal requirements necessary. Even if you have a killer business strategy, you won’t be able to execute it outside legal bounds for your particular industry. Here are 6 things you should know about crafting a legal strategy:

It’s easy, as a small business owner, to ignore the human resources side of your business. However, ignoring HR could lead to costly mistakes with serious consequences. Here are 6 things you should know about human resources:

Once your salesperson is about to close the deal on a sale, the negotiation process comes into play. And even if your salesperson has a good sales prospect and has properly qualified them, the deal can still fall through in the negotiation process. When the negotiations are going on, your sales representative will need to negotiate well in order to get into an agreement that is a win-win for each side involved. Here are 5 things you should know about sales negotiations:

If you are planning on selling products either online or in stores, you will want to familiarize yourself with the process of wholesale. Here are 5 things you should know about retail and wholesale:

If you’ve gotten to the point where you have viable sales leads, congratulations! But to turn those leads into actual revenue, you have to manage them well in order to develop real relationships with your customers. And, organizing all of the data you get from your sales leads is key to this process. Here are 7 things you should know about sales tools to organize and boost your sales team’s productivity:

Knowing how to sell effectively is essential to the success of your business. Here are 5 things you should know about sales techniques:

There are many ways to generate sales leads, but many companies still depend on cold calling. If your communication skills aren’t the best when speaking with potential customers on a cold call, fret not. Most entrepreneurs feel they aren’t the best at this, which is why taking the time to write out a simple script can help guide you. Here are 6 things you should know about sales scripts:

COVID-19, also known as the coronavirus, has had reverberating effects on businesses so far. Factories and warehouses have been impacted, operations in several areas have scaled down and consumption of non-essential products has dropped substantially.

1. Prioritize website conversions

2. Re-structure ad campaigns

3. Enhance and sharpen content listings

4. Recalibrate existing offerings and identify new opportunities

While the crisis continues to loom for now, businesses should look ahead at the inevitable rebound in demand and at the opportunities to innovate and rethink their business models. By reimagining the future of businesses, leaders can stay ahead of the situation as it evolves.

Want a well-thought out post-crisis plan for your business? Please comment and let’s connect.

For sales training to be effective, it must get your sales team excited, and be available to them at all times. Sales training material should be fresh and relevant, and keep your sales team engaged. And, keep in mind that it takes time and effort to train your sales team.

With effective sales management, you will get the most out of your sales. All of the people on your sales team, from the sales manager down, need to be actively engaged in reaching out and improving sales. Setting targets and then sitting back and waiting for things to happen never works. Here are 5 things you should know about sales management:

If you are planning on selling products either online or in a storefront, you will want to familiarize yourself with retail. Here are 5 things to know about retail:

A lead is a person who has interest in your product or service and has expressed that interest. For the sales part of your business, this can be extremely valuable — instead of cold calling a potential customer whose information you have purchased, you would be reaching out to someone you’ve already opened communication up with. How do you do that? That’s what lead generation is for — attracting and converting potential customers (who are initially strangers) into viable leads. Before you earn customers, you have to generate leads. Here are 5 things you should know about lead generation:

The number one reason most small businesses fail in the first couple of years is because of low sales. If your startup is ready for someone else to take the reins on sales that you have been handling up until now, here are 5 things you should know about what to look for in a salesperson:

Direct sales, or direct selling, is the sale of your product or service away from a fixed retail location. The product or service is both marketed and sold directly through independent sales representatives. Direct sales are a way for a person to earn income with a legitimate business and marketable product line. It’s almost like a mini-franchise, but the person selling doesn’t have to make an initial investment. For the seller, it’s a low-risk way to earn more money. Here are 6 things you should know about direct sales:This summary will show on Blog list page